The Project

At the start of each year Save the Children runs a renewals appeal. This appeal is meant to reinvigorate donor interest and encourage them to start the year our right by making a positive change in the lives of children in need. The theme for this appeal was child hunger and how drought contributes to this issue. The client asked for creative that was positive and uplifting and demonstrated how a donor could have a lasting impact on the lives of children and families suffering from the effects of drought.

My Role

After consulting with the stakeholders on campaign objective and theme I provided initial concepts. Once the final concept was approved I provided creative direction to the senior designer on the project, making sure that every element of the campaign was on brief and on time.